Maryland Tourism / Life in Maryland / Arts and Culture / Maryland Assets
Maryland launches new tourism ad campaign
By Karen Glenn Hood /
April 17, 2019
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The Maryland Department of Commerce’s Office of Tourism has unveiled a new ad campaign built around the tagline ‘Maryland – Open For It.’

The campaign encourages prospective visitors to stay overnight and enjoy a range of the state’s water and culinary-based experiences, including sailing on the Chesapeake Bay, fishing in Western Maryland, eating the state’s famed steamed crabs, and visiting the beaches of Ocean City. Multiple versions of ‘Maryland – Open for It’ began running this week on television and will continue throughout the spring.


The campaign was designed to leverage the state’s established business marketing campaign ‘Open for Business.’

“Our administration is proud to introduce this vibrant new tourism campaign, which speaks to the many wonderful experiences and unique destinations that make Maryland so special,” said Governor Larry Hogan. “Maryland welcomed more than 41 million people in 2017, and we look forward to this campaign driving even more visitors to our great state.”

“Commerce’s ‘Open For Business’ tagline aligns perfectly with this new tourism campaign, and together they work to promote Maryland as a great place to live, work and visit,” said Maryland Commerce Secretary Kelly M. Schulz. 

‘Open For It’ was developed over the past 18 months by the Tourism Office’s agency of record – Columbia, Maryland-based Marriner Marketing Communications.

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