Business Resources / Maryland Startups / International Business
Maryland Soft Landing Program to help international companies with U.S. expansion
By Amanda Winters /
June 07, 2021
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Maryland is offering a new program to match international prospects with local incubators throughout the state. The Maryland Soft Landing Program, announced by Maryland Commerce Secretary Kelly M. Schulz at the 2021 SelectUSA Investment Summit, will promote existing “soft landing” programs in the state’s various business incubators, while growing Maryland’s hub of international companies. ​

Soft landing programs provide international companies with the opportunity to test out new markets at an affordable rate, with access to business resources, educational programs, mentors and advisors, and/or networking events. By enabling foreign companies to locate in Maryland for up to three months at an office or co-working space, the department hopes to convert these prospects into permanent residents of Maryland’s business community. 


In addition to the promotion of local incubators, Maryland Commerce will support the soft landing programs by offering matchmaking meetings and one-on-one counseling for participating companies to provide guidance on the business registration process, Commerce’s services and resources, and more. The department is also working on agreements for soft landing programs in other countries, which would allow Maryland businesses to explore new markets if interested in opening an additional office abroad.

If you are a Maryland organization who is considering launching a soft landing program, or you currently offer a similar opportunity, please reach out to Jessica Reynolds, jessica.reynolds@maryland.gov, to learn more about joining our promotional program. 

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